This program is not available for credit.
Audience: Professional/Personal Development
This is a crash course on social media. If you're wanting to know the bare minimum you need to do to not embarrass yourself or your company, this course is for you! We cover a general "what is" social media and then dive into the four leaders (Facebook, Twitter, LinkedIn and Instagram). I'll also touch on advertising in these channels.
Social Media 101: Know the Essentials for Your Business_Slides (2.70 MB) | Available after Purchase |
Important CPE Credit Information_READ BEFORE WEBCAST UPDATED (0.47 MB) | Available after Purchase |
Jill Schiefelbein is an award-winning entrepreneur, author, and communication strategist. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the physical and digital communication spaces to attract customers, increase sales, and lead more impactful teams. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. Jill is currently pursuing her doctorate degree at the University of South Florida's Muma College of Business, where she's studying the impact of artificially intelligent video avatars in the customer experience lifecycle in business-to-business sales--an exciting new field of study at the intersections of synthetic media, communication, and relational commerce.
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